The Ins and Outs of Instagram Marketing

March 31, 2021

Is your brand utilizing Instagram as part of your marketing strategy? If not, you should be! Instagram is one of the main social media platforms H2 Marketing Consultants recommends to our clients to help strengthen their business. Instagram provides a platform for businesses to grow organically and spread brand awareness.

With over one billion monthly users, Instagram has the ability to reach a variety of audience demographics across the world. The application offers a wonderful opportunity for businesses to increase sales, with over 90% of users following at least one business. More importantly, over 80% of users have purchased a product they found through Instagram. Businesses can also use Instagram to form a community of like-minded people who are able to spread the word about your business through sharing, saving, and liking content. This ultimately makes Instagram an invaluable asset when it comes to spreading brand awareness and forming authentic connections.

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